Very interesting question. I did some desk research and here’s what I found.
The way out is to change the language from “$55 buys a school uniform and shoes” to “$55 could buy a school uniform and shoes”. It’s a tiny change however it makes clear that
PROVEN tool to improve acquisition by lowering the cost, increasing.
Ideas, applications, tools, processes, and case studies of break-through solutions in fundraising, including:
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